Journal of Commerce, Economics & Computer Science (JCECS)

Title: COVER PAGE

Title: CONTENTS

Title: WOMEN ENTREPRENEURSHIP: UNLOCKING OPPORTUNITIES AND NAVIGATING CHALLENGES

Authors: Dr. Sonam Arora & Ms. Arti Kumari

Title: ASSESSING THE EFFECT OF MARKETING PROMOTIONS ON PURCHASE FREQUENCY: A COMPARATIVE STUDY OF THE FMCG AND LUXURY GOODS SECTORS

Authors: Poonam Goswami & Prof. (Dr.) Sanjay Kumar Chhabra

DOI: 10.62823/JCECS/11.03.7819

DOI URL: https://doi.org/10.62823/JCECS/11.03.7819

Title: CUSTOMERS’ PERCEPTION TOWARDS SERVICE QUALITY SELECTED STAR HOTELS IN CHENNAI

Authors: Mr. R.Prabhakar & Dr. N.Gunasekeran

Title: A STUDY ON CUSTOMER SATISFACTION WITH DIGITAL BANKING IN KUTCH DISTRICT

Authors: Khatri Zaiba Mahamadkarimbhai

Title: PERFORMANCE ANALYSIS OF MICROFINANCING THROUGH PRADHAN MANTRI MUDRA YOJANA IN PUNJAB

Authors: Jashandeep Kaur & Kamaljeet Kaur

Title: EFFECT OF COVID ON TOURISM IN THE STATE OF RAJASTHAN: (A COMPARATIVE ANALYSIS OF ITS IMPACT ON INDIAN & RAJASTHAN ECONOMY)

Authors: Dr. Vandana Yadav

Title: नागौर जिले में कृषि आधारित ग्रामीण औद्योगिकीकरणः सामाजिक-आर्थिक प्रभाव, चुनौतियाँ और संभावनाएँ

Authors: विजय अरोड़ा एवं डॉ. रजनीकांत त्रिवेदी (Vijay Arora & Dr. Rajnikant Trivedi)

DOI: 10.62823/JCECS/11.03.7824

DOI URL: https://doi.org/10.62823/JCECS/11.03.7824

Title: Does Service Quality Really Matters in Star Hotels in India? An Overview from Business Competition Scenario

Authors: Mrs. M. Shanthi & Dr. R. Ganapathi

DOI: 10.62823/JCECS/11.03.7865

DOI URL: https://doi.org/10.62823/JCECS/11.03.7865

Title: Impact of Creative Accounting on Financial Performance

Authors: Dr. Veena Soni

DOI: 10.62823/JCECS/11.03.7866

DOI URL: https://doi.org/10.62823/JCECS/11.03.7866

Title: Customer-Centric Marketing Approaches in the Indian Automobile Industry: A Case Study of Hyundai India

Authors: Megha Nibhwani & Dr. Anshul Rajawat

DOI: 10.62823/JCECS/11.03.7867

DOI URL: https://doi.org/10.62823/JCECS/11.03.7867

Title: An Exploratory Factor Analysis of Socio-Cultural Drivers Influencing Consumer Engagement with Different Content on OTT Platforms in Lucknow Region

Authors: Sonali Srivastava & Dr. Rakhee Pushparaj Singh

DOI: 10.62823/JCECS/11.03.7868

DOI URL: https://doi.org/10.62823/JCECS/11.03.7868

Title: Assessing the Economic Impact of Solar Panel Adoption in Jhansi City: A Cost–Benefit Analysis

Authors: Shifa Qureshi & Dr. Jyoti Kumari Mishra

DOI: 10.62823/JCECS/11.03.7891

DOI URL: https://doi.org/10.62823/JCECS/11.03.7891

Title: Bridging the Rural Finance Gap: The Synergistic Role of Microfinance and Digital Payments in Advancing Farmers’ Inclusion in Bihar

Authors: Ms. Suchi Patti & Dr. Vikram

DOI: 10.62823/JCECS/11.03.7892

DOI URL: https://doi.org/10.62823/JCECS/11.03.7892

Title: Impact of Swachh Bharat Abhiyan on Waste Management and Sanitation Practices in Manikandam Block, Tiruchirappalli Dt.

Authors: S. Vairamani & Dr. Rajesh K

DOI: 10.62823/JCECS/11.03.7893

DOI URL: https://doi.org/10.62823/JCECS/11.03.7893

Title: A Geographical Study of Regional Disparities in Distribution of Mudra Loans in India

Authors: Dr. Bhagwana Ram Godara

DOI: 10.62823/JCECS/11.03.7894

DOI URL: https://doi.org/10.62823/JCECS/11.03.7894

Title: Eight Years of GST in India: A Critical Appraisal of Its Achievements, Limitations, and the Path Ahead

Authors: Krishan Sharma & Dr. Mohit Jain

DOI: 10.62823/JCECS/11.03.7901

DOI URL: https://doi.org/ 10.62823/JCECS/11.03.7901